Glossary
Affirmation Search
Affirmation Search: Affirmation Search is any time a search is conducted with the name of your business already in it.
In short
It is the moment someone who already knows you decides what to believe about you. The person already knows the name: from a referral, an advertisement, a truck in a driveway, an appointment an hour ago. They are no longer asking who exists. They are asking what to believe about this one.
Where it is measured
Power100 tracks a fixed set of Affirmation Search questions per company, eleven for a consumer-facing company, run monthly across the platforms people use, with the sources behind each answer recorded. The method has the detail.
Related terms
The fuller treatment: Affirmation Search, on reputationintelligence.io, where the term sits inside the discipline it belongs to. On this site: The Definition.