Glossary
The Emphatic YES
The Emphatic YES: An Emphatic YES is not universal praise. It is enough truth for the right person to confidently choose you.
In an Affirmation Search
Weak evidence produces weak language: they seem like a reasonable option, you might want to look at others. An Emphatic YES is what strong evidence returns instead. It lets the right person choose with confidence and the wrong person walk away with the same confidence, which is why it is the answer worth aiming at for every one of the eleven questions.
Related terms
The fuller treatment: The Emphatic YES, on reputationintelligence.io, where the term sits inside the discipline it belongs to. On this site: The Questions.