Glossary
The Evidence Gap
The Evidence Gap: The Evidence Gap is the distance between the company you have built and the company the outside world can actually see.
In an Affirmation Search
When a company is better than the answer it gets, the difference is often evidence that never left the building: the employee who was developed, the warranty claim honored at a loss, the years of community work nobody wrote down. Reading the sources behind each Affirmation Search answer is how the gap is found, one question at a time.
Related terms
The fuller treatment: The Evidence Gap, on reputationintelligence.io, where the term sits inside the discipline it belongs to. On this site: How It Is Measured.