Glossary
The Second Kitchen Table
The Second Kitchen Table: The first kitchen table is where you make the promise. The second kitchen table is where the customer investigates whether to believe it.
In an Affirmation Search
The Second Kitchen Table is where the searches happen. The salesperson has done the job and left, the homeowner says they need to think about it, and somebody reaches for a phone. The questions they ask there carry the company's name, and nobody from the company is at the table to answer them. The evidence is.
Related terms
The fuller treatment: The Second Kitchen Table, on reputationintelligence.io, where the term sits inside the discipline it belongs to. On this site: Awareness vs. Affirmation.